On Tuesday, for the first time in the 75-year history of the brand, Mars Chocolate North America announced a new caramel filling that will become a permanent member of the M&M family.
Called M&M’s Caramel, each bite-sized “lentil” of the candy has a soft caramel center covered in milk chocolate. Of course, it will be coated in a crunchy colorful shell, too.
With caramel, M&M is introducing its fourth category for the candy: Soft and chewy. Others include crispy (pretzel), smooth (milk and dark chocolate) and nutty (peanut).
Hank Izzo, vice president of research and development of parent company Mars Chocolate, told CNN Money that the brand regularly plays around with size, shape, color and texture. But caramel was especially of interest to the company in recent years.
M&M’s were initially developed during World War II. The chocolate candies worked well as a snack for soldiers in the field because “they would melt in the mouth and not in the hand,” as its slogan says.
The Caramel M&M’s won’t hit the market until May, 2017.
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By: Jay Edwards
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